If I had to design a marketing plan for Chrome it seems most logical to post it on YouTube and make use of the viral power of the internet to which Google is so intrisically linked - which is what they've done. Plus, who doesn't like to pass on a good video? Here Google uses traditionally 'fast' objects to benchmark the speed of Chrome. Plus by using science experiments they've incorporated that element of 'authority' to prove the browser's speed and have also further reinforced their nerdy/fun/quirky corporate image. And damn, Chrome definitely seems fast.
Another great campaign, courtesy of Google.
Saturday, May 8, 2010
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