Monday, April 12, 2010

Twitter responds to Foursquare

Twitter now allows users to attach location data to individual Tweets. What will this do for Foursquare and will this detract from their USP? Luckily they've established a game and point system that draws users in but until restaurants/bars/companies/brands/city councils start to reward mayors, will it really be enough to have the web-based title? I doubt my more tech-slow friends will appreciate the 'cool factor' of 4square without more tangible rewards. And what about the less competitive individuals... if you're not visiting enough places in your city to ever put you in contention for mayorship or massive points, will the incentive to use 4square be big enough? Food for thought...

Regardless, I think this newest social media platform has incredible potential and I'm excited to see how it develops.

Check out this interesting article on the rise of Foursquare

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