I love to exercise and get outside which might be why this K-Swiss commercial speaks to me so much. However, they've also got a great song: a rocked-up version of 'California Sun' originally by the Rivieras but this time sung by a chorus of children which just adds a great element of fun and energy. It targets both men and women, doing serious but mostly not-so-serious sports and generally having a great time doing them in the California sunshine. The age group is both old and young and no one takes themselves too seriously. This is a good ol' brand awareness piece for K-Swiss which I consider an often-forgotten sport brand. They've definitely displayed their Californian American hertiage perfectly to this English audience. Let's see what else they've got...
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