Because everyone wants to be a celebrity...

This was the thought behind this wildly successful viral video from DRAFTFCB Stockholm. In fact, they claim this has been the most successful global viral interactive film ever with 14 million unique visits within 8 weeks. I did this for my boyfriend... you'll see what I mean. I dare you to not pass it along to a friend... especially one who loves the limelight.

http://en.tackfilm.se/?id=1272017736297RA40

Heineken. made to entertain.

Tell a football fan that they have to miss a big match (like AC Milan v Real Madrid in the Champions League) and you're in danger of some serious backlash. Well that's exactly what Heineken did... but then they redeemed themselves in the most spectacular of manners. This is an awesome piece of marketing, not just in the concept but in the organization and execution.

Is William Hill Anti-Glazer?

With everything surrounding the Anti-Glazer controversy at Manchester United, you would think that William Hill would've been more careful with their recent advertisement which seems to support this campaign with the line 'I will show my true colors' with a shot of a green and yellow scarf. However, I suppose since this is quite controversial they're getting viewers to discuss, which is really what they're trying to achieve. Furthermore, they're free of any blame since Norwich City is in fact, yellow and green. What a move...



Background: For those of your who don't follow English football, the Glazer family - who are American - hold controlling stakes in Manchester United, the most winning club in Premier League history. Recently, Man U fans have started to wear yellow and green scarves (in stark opposition to the club's traditional red and white colors) in support of an 'Anti-Glazer' campaign. This move stems from fans angry about the fact that the money in which Malcom Glazer used to originally buy his controlling stake was in fact acquired through bank loans against the club's assets putting the club in massive debt. The Anti Glazer campaign has gotten a lot of press as more and more fans purchase the unofficial merchandise and the stands are now filled with a sea of green and yellow. Additionally, a group of City bankers who call themselves the Red Knights are supposedly attempting to amass enough funding to buy out the Glazers. The story is ongoing. Read more

Have an awesome day!

I love to exercise and get outside which might be why this K-Swiss commercial speaks to me so much. However, they've also got a great song: a rocked-up version of 'California Sun' originally by the Rivieras but this time sung by a chorus of children which just adds a great element of fun and energy. It targets both men and women, doing serious but mostly not-so-serious sports and generally having a great time doing them in the California sunshine. The age group is both old and young and no one takes themselves too seriously. This is a good ol' brand awareness piece for K-Swiss which I consider an often-forgotten sport brand. They've definitely displayed their Californian American hertiage perfectly to this English audience. Let's see what else they've got...

I spy a Ford KA

Here's a way to get the audience to pay attention to your ad: put an 'I spy' in it! My third post in my great car commercial series, Wunderman agency has shot this with hidden Ford KA shapes in the objects and images... can you find 80 Ford KAs? I have to admit that I've paused this commercial and looked for them. I've only found about 60...

Great song too...

FAB design

I just love Jimmie Martin who has a shop on Kensington Church Street, W8 in London. His style mixes the framework of classic furniture with bold contemporary and humerous twists. There is a lot of style and a lot of fun in what he produces. You can also have pieces tailor-made to fit your style or the room you are decorating. I'm dying to get a chair. Visit his website to view much of the collection.

Love your vagina? What?

Wow. What a fabulously fun and controversial campaign. These have been all over the London Underground for the past month or so and easily pushed me to their website: loveyourvagina.com. Each advert simply displays one of the many names for a woman's 'lady parts' in a creative style that suits the word. The website also encourages women to further interact with the brand by nominating their favorite name for their private parts. Although the actual product they're selling (an eco-friendly sanitary option called the Mooncup) is not my cup of tea, I adore this campaign and think it does a wonderful job raising public awareness for a hard-to-discuss product.

Twitter responds to Foursquare

Twitter now allows users to attach location data to individual Tweets. What will this do for Foursquare and will this detract from their USP? Luckily they've established a game and point system that draws users in but until restaurants/bars/companies/brands/city councils start to reward mayors, will it really be enough to have the web-based title? I doubt my more tech-slow friends will appreciate the 'cool factor' of 4square without more tangible rewards. And what about the less competitive individuals... if you're not visiting enough places in your city to ever put you in contention for mayorship or massive points, will the incentive to use 4square be big enough? Food for thought...

Regardless, I think this newest social media platform has incredible potential and I'm excited to see how it develops.

Check out this interesting article on the rise of Foursquare

Twingo: We live in modern times

More on in my excellent car commercial series: this one is priceless, I wish I had worked on it.

Who said car commercials are boring?

I have loved this commercial for the Vauxhall Corsa: fab combination of a great Gnarls Barkley song and colorful pop art which screams fun to the viewer. Who said car commercials are boring? I find in Europe, they're usually quite clever... other examples to follow...