A Humble (Pizza) Pie: Dominos Reinvents Itself

Did you know 40% of Dominos customers order pizza online? That is an outstanding figure. I don't know why I'm surprised, the whole word is on the internet. Dominos was suffering from low customer satisfaction. To show how confident they were about improved recipes and quality standards, they put their product to the ultimate test: broadcasting a live stream of customer Tweets, on a billboard in the middle of Time Square.



What an incredible piece of creative thinking from CP+B's Tony Calpao. Interestingly, according to Fast Company, Domino's CMO Russell Weiner says the campaign strategy was inspired by the book, The Art of War, in which Sun Tzu says the best way to win a war on an island is to blow up the bridge. With death or victory as the only options, troops have to fight for their lives, because there is no other way out. Aggressive. I like it.

Have an awesome day!

I love to exercise and get outside which might be why this K-Swiss commercial speaks to me so much. However, they've also got a great song: a rocked-up version of 'California Sun' originally by the Rivieras but this time sung by a chorus of children which just adds a great element of fun and energy. It targets both men and women, doing serious but mostly not-so-serious sports and generally having a great time doing them in the California sunshine. The age group is both old and young and no one takes themselves too seriously. This is a good ol' brand awareness piece for K-Swiss which I consider an often-forgotten sport brand. They've definitely displayed their Californian American hertiage perfectly to this English audience. Let's see what else they've got...