Showing posts with label TV. Show all posts
Showing posts with label TV. Show all posts

Friday, April 23, 2010

Is William Hill Anti-Glazer?

With everything surrounding the Anti-Glazer controversy at Manchester United, you would think that William Hill would've been more careful with their recent advertisement which seems to support this campaign with the line 'I will show my true colors' with a shot of a green and yellow scarf. However, I suppose since this is quite controversial they're getting viewers to discuss, which is really what they're trying to achieve. Furthermore, they're free of any blame since Norwich City is in fact, yellow and green. What a move...



Background: For those of your who don't follow English football, the Glazer family - who are American - hold controlling stakes in Manchester United, the most winning club in Premier League history. Recently, Man U fans have started to wear yellow and green scarves (in stark opposition to the club's traditional red and white colors) in support of an 'Anti-Glazer' campaign. This move stems from fans angry about the fact that the money in which Malcom Glazer used to originally buy his controlling stake was in fact acquired through bank loans against the club's assets putting the club in massive debt. The Anti Glazer campaign has gotten a lot of press as more and more fans purchase the unofficial merchandise and the stands are now filled with a sea of green and yellow. Additionally, a group of City bankers who call themselves the Red Knights are supposedly attempting to amass enough funding to buy out the Glazers. The story is ongoing. Read more

Tuesday, April 13, 2010

Have an awesome day!

I love to exercise and get outside which might be why this K-Swiss commercial speaks to me so much. However, they've also got a great song: a rocked-up version of 'California Sun' originally by the Rivieras but this time sung by a chorus of children which just adds a great element of fun and energy. It targets both men and women, doing serious but mostly not-so-serious sports and generally having a great time doing them in the California sunshine. The age group is both old and young and no one takes themselves too seriously. This is a good ol' brand awareness piece for K-Swiss which I consider an often-forgotten sport brand. They've definitely displayed their Californian American hertiage perfectly to this English audience. Let's see what else they've got...

Monday, April 12, 2010

I spy a Ford KA

Here's a way to get the audience to pay attention to your ad: put an 'I spy' in it! My third post in my great car commercial series, Wunderman agency has shot this with hidden Ford KA shapes in the objects and images... can you find 80 Ford KAs? I have to admit that I've paused this commercial and looked for them. I've only found about 60...

Great song too...

Sunday, April 11, 2010

Twingo: We live in modern times

More on in my excellent car commercial series: this one is priceless, I wish I had worked on it.

Who said car commercials are boring?

I have loved this commercial for the Vauxhall Corsa: fab combination of a great Gnarls Barkley song and colorful pop art which screams fun to the viewer. Who said car commercials are boring? I find in Europe, they're usually quite clever... other examples to follow...