Nissan Leaf: the best car commercial ever? That's a stretch... but still.

I apologize, but I'm obsessed with this ad. I felt tears when I watched it which is embarrassing, I know. Regardless, I think what's so great about this commercial is that you don't realize it's for a car until literally the very end. The entire time you're feeling sorry for the beautiful polar bear whose habitat is rapidly decreasing and who is so obviously out of place and lonely in the industrialized digital world. Additionally, I think when approaching environmental communication it's often times a mistake to obviously chastise or threaten the audience into making the green choice as it puts the viewer on the defensive. However in this case the way the commercial is shot makes it natural and easy to feel sympathetic for the bear so that when he gets up and gives a giant hug to the Nissan Leaf driver you feel happy and relieved, like there's a little bit of hope left for our environment: The Leaf. Which, of course, is exactly what Nissan is trying to achieve.



And here is how TBWA\Chiat\Day made of the commercial, if you're interested.