Just in time for back to school, Tipp-Ex has done an interactive YouTube campaign that lets you rewrite this story. It's a fun little piece of social media that is easily shareable and will occupy you for a good five minutes or so. I don't know how strongly this reinforces the Tipp-Ex brand however... I would've probably displayed their strap line "white and rewrite" in a much more obvious fashion but nevertheless this is one of the more creative bits I've seen out there recently.
Have a play!
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