It's Eazy Beanzy with Heinz baked beans in a snap pack snack pack. I think this ad is actually two years old plus, but they've relaunched it on TV and it's the first time I've seen it. Positioned to appeal to every bean lover: the stay at home mom, the money-saving student, the working professional and the retired pensioner, this catchy jingle makes me want to get up and shake my booty! I love the detail in the creative for each of the four audiences from the decor of their kitchen, the make of their microwave, the way they make their tea and most importantly the way they eat their beans of toast. Yum yum, get me a snack pack.
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