I know you, Heinz Tomato Ketchup

Ah, Heinz Ketchup, people of all ages love the stuff and it is so woven into the fabric of our lives, into our collective psyche, that it doesn't even need to be shown - at least that's AMV's idea. Plus, I'm a sucker for a good song in a commerical. This one stuck in my head and I downloaded it from iTunes. It adds that nostalgic element to the ad - all those meals you've had that just wouldn't be the same without Heinz Ketchup.

Can't find a video to embed so follow this link to AMV's website

Ring My Bell!

It's Eazy Beanzy with Heinz baked beans in a snap pack snack pack. I think this ad is actually two years old plus, but they've relaunched it on TV and it's the first time I've seen it. Positioned to appeal to every bean lover: the stay at home mom, the money-saving student, the working professional and the retired pensioner, this catchy jingle makes me want to get up and shake my booty! I love the detail in the creative for each of the four audiences from the decor of their kitchen, the make of their microwave, the way they make their tea and most importantly the way they eat their beans of toast. Yum yum, get me a snack pack.

There's always Schweppes

Clever and funny this ad by Mother is positioned at your standard over-worked, middle class suburban parents and aims to resonate with the typical (over-the-top in this case) ordeals they face daily while raising a family. It's simple, to the point and memorable - very well done.

Train like a famous athlete - with adidas

This campaign makes me want to download the adidas miCoach and get exercising right away. Then again, it's directed at someone just like me who takes their exercise seriously and can't afford to have a personal trainer they work with multiple times a week... Plus, putting celebrity athletes in the commercial always adds that aspirational element.

Virgin says, Don't Go Zombie!

www.dontgozombie.com

What a great viral game that ties in major cultural trends to promote Virgin trains to English young professional. With the array of zombie movies that have appeared over the past few years - 28 Days, I am Legend, Zombieland, Day of the Dead - and the emergence of Google Street view in our everyday lives, this game communicates Virgin's promotional message - don't become a commuter zombie, take Virgin trains - effectively and maintains Virgin as a culturally relevant brand in today's marketplace.

What I especially like about this game is that you can enter your postcode into Google Maps which creates a personalized gaming experience for each user - you're fighting zombies on your recognizable neighborhood streets. Additionally, you're promoted to invite your friends on Facebook to save you from your zombie fate (if you loose) or challenge your high score (if you're particularly skilled) which ties in the highly relevant Social Media aspect. Then again, tying in Social Media is pretty essential in any campaign these days.

Well done to Virgin's digital agency Elvis.