I love it when I see American brands adapted to the English market. In celebration of the World Cup, this Dominos viral game has you heading the football to collect points. If you win the game's 'Cup Final' you're entered to win one of 25 £100 pizza parties. Special coupons and discounts are given out along the way in return for data, what else? Reminders to order online are a constant on the microsite and of course, don't forget to share with your 'mates' on Twitter and Facebook. This is a tidy little piece of user engagement which hits all of the current marketing trends: World Cup fever, social media, viral games and the all-important data collection.
Check it out: http://www.onmeead.co.uk/
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